We are living in an era where the “customer is king”. Regardless of the actual quality of the product/service, it is customer opinions which determine sales. This holds true for every field of business, especially e-commerce. Customer feedback is also important for other users to verify if the product is worth purchasing or not. However, this has led to many e-commerce companies writing fake reviews on their own products to make it look authentic. It can confuse viewers as well as cause confusion over the authenticity of a comment. If you have any doubts if the user feedback on e-commerce sites like Amazon and Flipkart is reliable or not, this article seeks to clarify your doubts. After reading this, you will have a better idea of knowing which reviews which are likely to be fake and also get a little tip to identify an authentic review.
1) Users Who Have Reviewed Only A Handful Of Products
Every e-commerce review will have a link to the user’s profile. See the number of reviews which the person has posted. A fake reviewer will post only a handful of reviews and that too within a short span of time. Always remember that authentic reviewers who have posted a few reviews will not have a pre-timed frequency and regular reviewers will have many reviews. This will help you identify the fake reviewers whose words are not to be trusted.
2) Those Who Are Not Verified Purchasers
Amazon has branded many reviewers as “verified purchasers” This implies that these individuals have made many purchases and are trusted by the website as being certainly not fake due to the frequency and tone of their messages. Try to see the reviews of only such trustworthy individuals and not each review posted on the website, as such purchasers are truly authentic individuals.
3) Reviewers Try To Enforce Positive Feelings
One of the biggest signs to spot a fake review is in the tone of the message. No matter how satisfied a user might be and how much they appreciate the product, they will never portray that its absence will make your life incomplete. Fake reviewers will use lots of flowery language and narrate it in the form of an attractive story. Their language will try to create an impression through a lot of exclamation marks and emphasize on certain benefits. Such individuals will either simply mention the features or ignore them completely as their objective is to attract attention.
4) Reviews Which Sound Too Technical
A common technique which is used by fake reviewers is that instead of writing a review they narrate a marketing catalogue. Such reviews will have a lot of technical jargon and not mention about how the user felt when they used the product, but mention the technical specifications of the product. The review will mention hard facts instead of feelings or the benefits which they have received after using the product. Do not trust them as they are highly likely to be written by someone from the seller’s side.
How To Identify An Authentic Review
Real Reviews Will Always Point At Certain Details
If someone has genuinely used a product and has taken out to the time and effort to write a review, they will most probably not write a generic “It was good” or “It was awesome”. A real reviewer will want to mention the reasons why they appreciated it. No matter how good or bad the language might be, it will be bound to include specific details. For eg: for a phone review a legitimate reviewer will take about the brightness of the screen, how long the battery lasted, how much the storage has helped them etc. They will take about how the features have helped them and not be too generic or simply point out the technical specifications.
The best way to identify if a review is authentic or not is to go through reviews in the e-commerce website. Compare online reviews to the products which you have purchased or possess from before and try to write a review in your head. Noticing these differences through practice will help you identify fake reviews in the future. Good Luck!