The last few years have seen a constant increase in mobile browsing and payments made on mobile. As a result, e-commerce store owners have to create a mobile app which constantly appeals to the users and pushes them to make a purchase. You can come out on top of this constant competition by keeping a few important things in mind. Here are 8 factors which are necessary for building a successful E-Commerce app:
1) Matching features with the firm’s business goals:
The most important aspect of the mobile app is to ensure that it meets the company’s business goals. Different companies have different goals like, increasing profits, increasing users, not running in losses, etc. These intentions must be reflected in the mobile app.Otherwise, the purpose of the application will fail.
2) Optimising speed to work in any bandwidth:
While building the app you have to keep in mind that only a limited of users will have access to high-speed internet. If the speed is not optimised, then there is a high chance that the app will not be well received. This is because most users will not be able to use it properly. India does not yet have the infrastructure to support high-speed mobile internet in all areas. Also, our nation has a little over 160 million 4G users or just a little over 10% of its total population. Keeping these facts in mind your app should be able to immediately upload all its content to the user’s device. Hence, the app content cannot have many large files.
The user should be able to easily go through the app and its features. Basic functions like browsing, going through search filters, product search etc. should be completed with ease. Two things are important to note:
a) Easy Sign Up: The user should be able to sign up in an easy and hassle free manner. If there are too many processes/activities, they will be distracted and not complete the process.
b) Easily reaching the payment gateway: It is important that the user is able to easily reach the cart/payment gateway. If the user feels that there is a lot of effort involved there, they will not use the app. Therefore, it should be made in a way, that a newcomer to using mobile phones can also browse through it and make a purchase.
4) Having Precise Content:
The content required for the e-commerce mobile app should be extremely precise. Be it product descriptions, “about the company” or the heading title names, they have to attract the user instantly. The only way to do this is by using minimum words which address the user’s needs. If there are a lot of unnecessary words used the user will find it uninteresting and simply not use it again. Also, care has to be taken that they content is accurate or it will lead to negative reviews from users.
5) Providing Constant User Engagement:
The app should constantly keep the user involved in it. There are a number of features which can help in achieving this aim. Keep in mind that you should use these only according to the available resources.
- Social Media Interaction: Regardless of any business objective, there have to be social media links. These could direct the user to either a page or a community.
- App Tour: Allow the user the option of going through the app and its basic features. It could be in the form of a video or a series of graphics which explain the app’s functions.
- User Interaction: There are many ways to facilitate user interaction. These could be the usage of in-app chatbots, feedback, reviews in the form of written comments or star ratings.
- Push Notifications: Push Notifications are pieces of information about the app which flashes at the mobile screen when it is not in use (Think news notifications from Times of India). They are a great way to keep the user involved if used within limits. Using appropriate texts/information is necessary as too many notifications or badly written text will annoy the user.
6) Focusing on Security:
Even if it takes extra effort and resources, there should be an investment in security. Even if it has great features and keeps the user attracted and involved, any lack of security will damage your reputation. An app that is not secured will not only harm the firm in terms of reduced users but also not draw investors. Therefore, it is an important and necessary effort.
7) Having Monitoring and Analytical Tools:
Like anything that is digital, an e-commerce app must have analytical tools built into it. Constant tracking and monitoring will help the firm understand what users want, which features are not utilised, how many users are downloading it, how many of them are active, etc. This will help the firm modify the app’s features according to the user reactions and this is something that is necessary for the growth of the app, and consequently the business.
8) Testing Your App:
Before putting it live, there should be a test version of the app. This should include the important features of the app. A test will not only give feedback (which you can use for further development) but also help you notice things you might have missed earlier. Think of it as a self review. Once you are satisfied with the feedback from users as well as your own observations, only then should you put it live.
These 8 factors will help to put your best foot forward and fight the immense competition. Building an app is a difficult process, but these simple steps will help you to achieve your intentions.