An important part of Search Engine Optimization is to identify appropriate keywords. Keywords are search terms which users type to search for a query. Earlier SEO ranking made use of more keywords, but now there are many other elements apart from keywords which can boost the ranking of a website/page in a Google search. Nevertheless they remain an extremely important part of SEO ranking.
Keywords are extremely generic and there is a lot of competition because most organizations will be fighting for similar keywords. Which is why many SEO marketers opt for long tail keywords. Long tail keywords are phrases which target very specific needs. For eg: “Cars” or “Second Hand Cars” is a generic keyword. A long tail keyword would be “Showrooms with blue coloured second hand Maruti cars” or “Showrooms with blue colored cars in Connaught Place”. Such keywords have very low search volume because they are searched for very few times. However, they attract higher conversion rates as they are very specific and provide users with exactly what they are searching for.
As a result, many marketers optimise their pages with long tail keyword SEO practices so that these specific needs are met and users can be targeted at a very personal level. They are also less expensive when it comes to bidding for paid ads. There are the biggest benefits of long tail keywords. In this article we talk about the best practices for long tail keywords.
1) Specify The Intention – First To Yourself:
Long tail keywords work to serve extremely specific needs. As you can see from the example mentioned above, they target exact search terms which a user is likely to be looking for. If you want to implement long-tail keywords it is imperative to identify the exact intention of your post. Before even keeping the user in mind, you should take time and finalise this because it is the base of your planning and page, post and website designing.
2) Identify The Long-Tail Phrase:
To implement long-tail keyword usage, you need to identify the various long-tail phrases which you will use in your website. There are a number of ways to find out which long-tail phases you need to use:
- Google AdWords Keyword Planner
- Google Autocomplete Feature: Typing the first few words will invariably lead to Google showing you complete sentences with that word. This will show you popular long-tail keywords.
- Related Search Terms: When you type a phrase, Google will show you related search terms beside it. Those are another sign of popular long-tail keywords.
3) Do Not Over-Use The Phrase:
Previous SEO practices prescribed the usage of multiple keywords into a post or page. This is current obsolete. SEO ranking is not affected by over-use of keywords in your text. The same holds true for long tail keywords. SEO depends on relevance to the user, which will be lost when you cram the long-tail phrase too many times in your page. Let the text flow naturally. By pushing the phrase into the text, you will only end up increasing the bounce rate by creating a poorly written page.
4) Implement Internal Linking:
An extremely strong way for increasing the ranking of your long-tail keywords is to insert many internal links. Internal links, as the name suggests, are links which take you to pages of the same domain. Google always prioritizes those pages which are active because there is value addition in them through internal linking. Linked pages have more engagement features, which is they are ranked higher.
5) Fill The Keywords In The Headlines:
Users are extremely busy nowadays and will decide the relevancy of the article by reading the headlines. Which is why Google encourages those pages which put the keywords in their headlines. Page titles should be both catchy and informative. At a single glance, they should be attracted to the page by reading a title which is relevant to them. However, it cannot lose is natural flow and appear to be forced. Simply turn your keywords into topics by modifying a few words and not keeping it overtly lengthy.
6) Share On Social Media
Social media is one of the most active places on the internet. You can easily boost both the presence of your page as well as increase its SEO by posting it on social media. It increases the chances of being read by casual viewers and capturing their attention. Once there is more engagement on a page, Google will rank it higher due to more views and activity on it. Boosting SEO is another result of social media promotion, especially for long-tail keywords because of how specific they are to user’s needs.
These are the various ways in which you can be more effective with long-tail keywords. Keep in mind that at no point must you lose the natural flow of information as that is the base of your SEO operations. Keep that intact and the rest will surely flow. Good Luck!